Strategy · · 5 min

AI roadmaps that survive contact with reality

How to build a useful 12-month AI roadmap: prioritise by value and feasibility, stage bets, define exit criteria and leave out what you cannot support.

Abstract illustration of connected computing and data systems
Conceptual illustration; not a client system or measured result.

Score use cases on value, readiness and risk

Long lists of ideas are easy. Rank them by the measurable value they could create, whether the data exists and can legally be used, and the cost of a wrong answer. High-value ideas with missing data become data projects first.

Score use cases on value, readiness and risk: decision checks
QuestionStrong signalWarning sign
Is the value measurable?A baseline metric exists todayBenefit described only as "efficiency".
Is the data ready?Accessible, labelled, with clear usage rightsData scattered or owned by no one.
What if it is wrong?Errors are cheap and reviewableErrors affect safety, money or rights unchecked.
Who owns it after launch?A named team with budgetOwnership deferred to "later".

Stage bets with exit criteria

Plan each use case as a sequence — discovery, a prototype on real data, a limited pilot, then production — with a decision point between stages. Agreeing in advance what result would stop the work keeps sunk-cost thinking out of the review.

  • Keep the first test small enough to finish in weeks.
  • Write the stop and scale criteria before starting.
  • Review the roadmap quarterly; drop items that no longer fit.

What to leave off

Leave off ideas without an owner, ideas that depend on data you do not have, and broad platform builds with no first use case. A roadmap is as much about what you decline as what you commit to.

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FAQ

Questions about this topic

03 · Questions

01

How long should an AI roadmap cover?

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Around 12 months is common, with the first quarter detailed and later items kept deliberately lighter, then reviewed every quarter.

02

How many AI use cases should we start with?

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Usually a small number — enough to learn, few enough that each has a real owner and data. Exact numbers depend on team capacity.

03

What makes an AI roadmap fail?

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Unmeasured value, missing data, no owner after launch and no agreed criteria for stopping work that is not delivering.

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